Greg has spent 26 years bridging marketing, data, and operations: from public-sector budget analysis to enterprise marketing technology to fractional consulting. He has been the person CMOs call when they need the numbers pressure-tested before the CFO sees them, and the person who keeps a stalled initiative from becoming a board-level conversation.
He has worked across associations, B2B, e-commerce, nonprofit, healthcare, and government, and has shipped real AI projects, not just pilots that went nowhere.
No takeover. No new hierarchy. Just someone who runs point on the work you cannot afford to let drift.
Multi-touch modeling that shows how channels contribute to a conversion, rather than relying on platform self-reported credit alone.
A fully loaded cost-per-acquisition breakdown including media, agency fees, salary, and tools. Not just an ad spend spreadsheet.
A recurring audit that reconciles team and vendor reporting against independent data, so no channel gets more or less credit than it earned.
Built around your two or three core KPIs, showing each channel's proportional impact, not a flat metrics dump.
Greg sits in the room as your representative, clearing underbrush so only real decisions reach you.
One governing cadence across every initiative, with a live tracker, clear status reporting, and plans that don’t quietly go stale.
Every meaningful marketing decision gets measured for incremental lift against a control, not a raw before-and-after guess.
Greg does not ask prospects to hop on a call to see if it is a good fit. Both assessments are free. Pick the one that matches the problem you are sitting with right now.
About 20 questions covering your current attribution setup: tools, data sources, reporting, and where you suspect the gaps are. Send it back completed or talk through it live.
You get a full assessment: a grade in key categories, what’s broken, and a priced, timed plan for fixing it.
About 15 questions on a specific initiative: what it is supposed to accomplish, what has been tried, and where it is stuck. Send it back completed or talk through it live.
You get a clear read on why it’s stuck, what continuing as-is costs you, and a recovery plan with deliverables, timeline, and cost.
No. Greg is not here to become your CMO or take over your job; he is making sure nobody else can either. He runs point on the work you cannot personally be everywhere for: the initiatives that are slipping, the numbers that need to hold up, the meetings that are eating your calendar. The decisions stay yours.
It stays between you and Greg. That’s what the NDA is for. It is signed before either questionnaire goes out, before he sees a single number.
No. Greg looks at the process and the numbers, not over anyone's shoulder. The goal is to make your team's work easier to defend externally, not to police it internally.
It depends on the scope. A performance audit or attribution assessment delivers a concrete output within a week or two. An ongoing Strategic Delivery Partnership runs on a monthly retainer. Greg will give you a clear timeline and cost in the assessment output before any engagement starts.
Yes. Greg is based in Dallas-Fort Worth but works with marketing leaders across the country. Most engagement work happens remotely, with in-person availability for DFW-area clients when the work calls for it.
Email Greg with Attribution or Initiative to get the NDA and the right questionnaire. Or fill out the form and he will follow up.
Emily works with nonprofits on fundraising, leadership, and capacity. Visit the main site to learn more.
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