Fractional Chief of Staff for Marketing Leaders
You are running a marketing operation that Finance, Sales, and the board are watching closely, and there is more on your plate than you can personally be everywhere for. Greg keeps high-priority initiatives moving, makes performance numbers easier to defend, and surfaces problems before they become your next fire.
If you nodded at more than one, you already know where the risks are.
If your CFO cut your budget 30% tomorrow, could you tell them exactly what you would lose?
You have greenlit a high-visibility initiative: an AI pilot, a new website, a CRM migration. Is it actually on track, or is it quietly stalling while everyone assumes someone else is watching it?
When a performance report lands on your desk, from your team or a vendor, are you actually able to verify the numbers, or are you just trusting they are right?
You got sign-off on this year's marketing plan: is your team still executing against it today, or has it already been replaced by whatever's on fire this week?
Sales and Finance already have an opinion of how marketing is performing: will you hear it from them directly, or find out in a QBR when someone else brings the receipts?
Greg has spent 26 years bridging marketing, data, and operations: from public-sector budget analysis to enterprise marketing technology to fractional consulting. He has been the person CMOs call when they need the numbers pressure-tested before the CFO sees them, and the person who keeps a stalled initiative from becoming a board-level conversation.
He has worked across associations, B2B, e-commerce, nonprofit, healthcare, and government, and has shipped real AI projects, not just pilots that went nowhere.
Stood up an AI user committee and adoption program across Marketing, Finance, and Sales at a 70+ employee organization, moving from pilot to daily use.
Marketing performance data, queryable directly from Slack or Teams. No dashboard login, no waiting on the analyst.
Reads transcripts, email, calendar, and Slack to update task status and performance reporting on its own. No one has to remember to log it.
Watches what changed, generates insight and recommendations from your data, then measures whether the change actually moved the numbers.
No takeover. No new hierarchy. Just someone who runs point on the work you cannot afford to let drift.
Multi-touch modeling that shows how channels contribute to a conversion, rather than relying on platform self-reported credit alone.
A fully loaded cost-per-acquisition breakdown including media, agency fees, salary, and tools. It’s not just an ad spend spreadsheet.
A recurring audit that reconciles team and vendor reporting against independent data, so no channel gets more or less credit than it earned.
Built around your two or three core KPIs, showing each channel’s proportional impact, not a flat metrics dump.
Your numbers should hold up when Finance questions the methodology, the CFO challenges the spend, or the board asks what Marketing actually contributed.
Greg sits in the room as your representative, clearing underbrush so only real decisions reach you.
One governing cadence across every initiative, with a live tracker, clear status reporting, and plans that don’t quietly go stale.
Every meaningful marketing decision gets measured for incremental lift against a control, not a raw before-and-after guess.
You know what is on track, what is at risk, and what changed without having to chase anyone for an update. And when Greg represents you in the room, the outcome still feels like your call.
Greg does not ask prospects to hop on a call to see if it is a good fit. Both assessments are free. Pick the one that matches the problem you are sitting with right now.
About 20 questions covering your current attribution setup: tools, data sources, reporting, and where you suspect the gaps are. Send it back completed or talk through it live.
You get a full assessment: a grade in key categories, what’s broken, and a priced, timed plan for fixing it.
About 15 questions on a specific initiative: what it is supposed to accomplish, what has been tried, and where it is stuck. Send it back completed or talk through it live.
You get a clear read on why it’s stuck, what continuing as-is costs you, and a recovery plan with deliverables, timeline, and cost.
Whichever assessment you choose, you will know the scope, timeline, and price before you commit to anything beyond it. You stay in charge the whole way through. Greg builds the case. You make the calls.
No. Greg is not here to become your CMO or take over your job; he is making sure nobody else can either. He runs point on the work you cannot personally be everywhere for: the initiatives that are slipping, the numbers that need to hold up, the meetings that are eating your calendar. The decisions stay yours.
It stays between you and Greg. That’s what the NDA is for. It is signed before either questionnaire goes out, before he sees a single number.
No. Greg looks at the process and the numbers, not over anyone's shoulder. The goal is to make your team's work easier to defend externally, not to police it internally.
It depends on the scope. A performance audit or attribution assessment delivers a concrete output within a week or two. An ongoing Strategic Delivery Partnership runs on a monthly retainer. Greg will give you a clear timeline and cost in the assessment output before any engagement starts.
Yes. Most engagement work happens remotely. Greg is based in the Dallas-Fort Worth area and is available for in-person work with local clients when the situation calls for it.
Email Greg with Attribution or Initiative to get the NDA and the right questionnaire. Or fill out the form and he will follow up.
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